Australia: a land full of beauty addicts and salon lovers. It is true that Aussies care a lot about their appearances, whether they love keeping up with the latest hairstyles or religiously maintaining and adjusting their skincare routines. But what does this love of beauty add up to in dollars? With the world becoming more fashion- and beauty-focused, it is almost impossible not to get swept up in following the latest trends that you see on the internet, the news, and in magazines every day.
 
Even though it’s true that we spend big bucks on makeup, hair and skincare – data shows that as a country, we spend the least compared to the rest of the world. Over 2018-2019, Australia spent $888,405,000 on beauty imports. Sounds like a lot, right? But this is a tiny sum compared to the massive $13,231,829,000 China spent over the same period. This is probably because their population is so much bigger, but the numbers are still mind-blowing.
 
The figures are still shocking even if we scale back down to just looking at Australia. Research has found that Australian women spend up to a massive $3,600 each on beauty every year. That includes everything from false lashes, to makeup, to massages and haircuts and averages out to $300 a month. Of course, it changes depending on which area you are in because the price of treatments is entirely different across the country. For example, a haircut in Perth could put you $136 out of pocket but could be as low as $77 in Darwin.
 
The data is overwhelming, but the following infographic from Beauty Courses Online sums it all up in an easy to digest way. Read on if you want to find out Australia’s favourite beauty brand, how many people buy cosmetics online now, which area of Australia spends the most on beauty each year, and much more.